Oxnard California Rebrand

Oxnard, California, often overshadowed by its larger neighbors, is a coastal gem with a vibrant character. At the heart of this small town lies a historic district centered around a distinctive bogota pavilion in the central park, a symbol of its unique history. As we developed a new brand for downtown Oxnard, the goal was clear: to capture the town’s vibrant mix of cultures and inject fresh energy into the community. The logo, designed specifically for the downtown area, was crafted to spark local pride, attract new businesses, and boost tourism, all while staying true to the essence of what makes Oxnard special.