Deseret Industries

Hard to pronounce. Easy to save.

The thrift store, Deseret Industries, saw that in our research outside of their main store prominence people have a hard time pronouncing their name correctly. So we took that information and built a simple, but effective, video campaign that poked fun at our name and raised awareness for a less well-known Seattle store. It was a shoestring budget but small budgets don’t have to ruin a simple execution.