Smithsonian National Museum of Natural History

Smithsonian

National Museum of Natural History

The Fossil Hall campaign appeared across Washington, DC on buses, on the Metro, and in newspapers—to introduce families to the wonders of the newly renovated Deep Time Fossil Hall exhibit.

Bring humans. Especially small ones.

Yes, I worked on it. But my kids brought some of ads to life with their own dino doodles. I called this one Bubble Butt.

As the campaign gained momentum, we expanded its reach by introducing a series of simple characters that spoke in a way reminiscent of the comic strips in the 90s. The posts brought the fossil hall to life by highlighting the fascinating prehistoric animals featured in the museum’s new section. The goal was to extend the excitement of the exhibit beyond the museum walls, creating a nostalgic and interactive experience for our online audience.

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National Museum of Natural History

Bring humans. Especially small ones.

Bring your inner child.

And your actual child.

Like what you see? Let's get in touch.