ThinkMarriage.org is a new initiative for the Philanthropy Roundtable—a conservative group looking to change perceptions on marriage.  Our team was the team that built the whole message from the website, the testimonials, the ads and overall brand of this new initiative. But the messaging, or even how it was delivered had to be fun, non-threatening, and friendly. So it seemed only fair to have a series of caketoppers be the instrument in sugar coating a pretty serious talk into something you could maybe even enjoy.