La’ie is on Hawaii’s most populated and visited island, Oahu. But because of its location it doesn’t get many visitors other than those who spend a whole day at the Polynesian Cultural Center. To show the breadth of activities, beautiful beaches, and the variety of the town; we were tasked with making a web experience and help brand La’ie as a place to visit. Everything was built around our new tagline: Stories Await.
With the focus of Stories Await, the site is meant to help the user to feel like there is something in La’ie for them. So be careful you might book a flight after seeing what is offered.
Here’s a sample of my photography we used throughout the site.