Addiction Recovery is a non-profit organization looking to make a difference in people’s lives that are dealing with addiction or an addicted loved-one. It’s a 12 step program aimed at changing lives for the better much like Alcoholics Anonymous. The campaign was meant to educate and point people to help at their local Addiction Recovery organization.
12 Steps To Change
A trailer to launch the campaign for the 12 steps of the Addiction Recovery program.
An introduction and an invitation to take part in the individual steps of the 12 step program.
Some Sample text:
Step 9: Restitution and Reconciliation // Wherever possible, make direct restitution to all persons you have harmed.
Let’s spread the word to support those who are trying to make things right. John discovered the true power of forgiveness: http://oak.ctx.ly/r/3oci9 Could you do step 8? Who would you need to talk to? What would you say? #12StepsToChange
12 people. 12 stories. 12 steps to change.
The videos breaking apart the details of each step were released daily in the first two weeks of National Recovery Month in September.
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